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The marketing management mba will prepare students for careers in marketing management, product management, marketing of financial services, sales management, and advertising and related staff positions. Scope and significance of international marketing, the importance of international marketing, differences between international and domestic marketing international. Jun 17, 2018 hi mba students, i am sharing an amazing pdf ebook on advertising promotions notes for mba marketing students. This statement is quite often misunderstood by many of us. Jan 21, 2015 in 1990, i was in leipzig helping some former five year planners get ready to teach the first capitalist marketing course they had ever imagined teaching.
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